Why the Best Coaches Ask Better Questions
Phil Green
March 9, 2025
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Spark the conversations that matter most. Join the pre-sale list and get a free Expansion Pack worth £8.99.
SportMinds is a collection of 90 thought-provoking conversation and activity cards designed to support the whole athlete — not just their performance. Whether in a team huddle, a one-on-one chat, or a quiet moment of reflection, our cards help coaches, parents, and mentors connect in ways that truly matter.
Our All Sports Deck is designed for any sport and every athlete. With 90 powerful cards across six themes, it sparks deep reflection and real growth — helping young people build confidence, strengthen resilience, and navigate the ups and downs of sport and life.
Each card helps athletes explore topics like teamwork, mindset, and handling setbacks — building skills that go far beyond the game and stay with them for life.
About SportMindsUnlock deeper insights and targeted support with SportMinds Expansion Packs including 30 cards comprising of 20 conversation starters and 10 engaging activities to help athletes thrive, wherever they are on their journey.
And we’re just getting started — more exciting packs coming soon.
Create stronger parent-athlete connections through thoughtful conversations and meaningful activities. Support your child’s confidence, motivation, and well-being in a way that feels natural and positive.
Support the mindset behind the match. This pack helps players reflect, grow, and develop the mental side of their game — both on and off the pitch.
Choose a conversation starter or activity card to match your coaching moment.
Use the questions or activity steps to encourage meaningful reflection and interaction.
Discuss key insights, set goals, and strengthen relationships with your athletes.
Before SportMinds, some of our team talks felt routine. Now, my players open up in ways I never expected. The cards have sparked powerful conversations about confidence, resilience, and focus — and it’s had a real impact, not just on performance, but on how we relate to each other. I’ve seen growth in them as players, and more importantly, as people.
SportMinds has brought something special into our school community. It’s more than just cards — it’s a way to help young people reflect, share, and support each other. Our pupils have grown in confidence, empathy, and teamwork. SportMinds help to guide deep, meaningful discussions — and we’re seeing the benefits far beyond sport.
It is clear that from a pastoral perspective that having honest, open conversations with young people and trusted adults is key to support their development. These cards offer a starting point for such conversations with developing athletes and encourages them to take ownership of their journey, with support.
As a parent, it’s not always easy to know how to support your child in sport without adding pressure. SportMinds gave us a way to connect. Our best conversations happened in the car on the way home — talking about setbacks, confidence, and goals. It’s brought us closer and helped my children grow, not just as athletes, but as people.
